I recently obtained my real estate license and got a job at a local agency. Being new to the office my boss gave me one particular house to concentrate my efforts on. I noticed that it has been listed for many, many months. I believe the company I work for has assigned this property to me since I am the new kid on the block and no one else really wants it. I think they are testing me. The home is a repo from the bank and is not in the greatest part of town. The house, as you can imagine, needs a lot work and when I say it’s not in the greatest part of town, I mean even the milkman wears a bullet proof vest. I want to move this property as fast as I can so I can prove myself to my company and move on to a better opportunity. I didn’t know where else to turn. With all of your worldly experience, any suggestions on how I can make this appealing to buyers?
Dear Repo Man,
Yikes… I’m one of the few people who don’t have a real estate license and really don’t know the first thing about selling a home, but I can tell you that a little etymological enchantment and some flowery phrases go a long way in coaxing prospective buyers to your, ahem, humble abode. If it were me I would take out a cleverly worded ad in the newspaper and do an open house (remember, there’s always a reason to party!). Perhaps using words like handyman’s heaven or fascinating neighbors, opportunities for improvement and the chance to network with powerful social groups might attract some curious buyers. Most realtors know the trick of putting a drop of vanilla on a burner on the stove to make the house smell more like a home. In this case, if the house even has a stove, you might have to open your own bakery to make this place palatable.